Branded Content / Tracy Infield

Sponsored Content: Strategy & Execution

Branded content work for the pre-sale team at The Washington Post’s WP BrandStudio included strategy, a lot of writing (RFPs for articles, infographics, interactive maps and timelines), and re-write/edits as needed for post-sale deliverables.

The Washington Post • 27th January 2017

Where Fun, Family and Community Connect

Client: Sea-Doo | Strategy & Pre-sale presentation: Light video and bold first-person quotes from an IRL owner bring home the idea that families that Sea-Doo together stay together

The Washington Post • 21st October 2016

Wasted Yet Wanted

Client: Sub-Zero | Strategy & Pre-sale presentation: An eye-opening rich-media narrative serves as a jumping off point to raise awareness about Sub-Zero's Fresh Food Matters initiative

The Washington Post • 16th October 2017

Deconstructing First Families

Client: Epix | Strategy & Execution: To create interest in a series about a former U.S. president coming to terms with mistakes made in office, this article looks back to see what kind of sitcom fodder previous First Families could have inspired

The Washington Post • 21st September 2016

Millennial Matters

Client: Allstate | Execution: To draw in younger readers "adulting" their way through a big election, this muli-media narrative uses quotes, video, data points and a state-by-state view of how millennials rank the issues. I wrote the copy that helped make sense of the data and pull all the information together

The Washington Post • 1st June 2017

Adventure Is Out There

Client: 2018 Subaru Crosstrek | Strategy & Pre-sale presentation: An interactive multiple-choice quiz offers "expedition inspiration" to highlight the Crosstrek's versatility

The Washington Post • 27th February 2017

Growing Food for a Growing Planet

Client: Bayer AG | Strategy & Pre-sale presentation: An immersive, multimedia narrative that brings to life Bayer's innovations in helping farmers feed the world