Give People Reasons to Buy Your Product

Amazon Book Copy: Since 2019 I've been freelancing for McGraw Hill, writing descriptive copy for books on business and education. Creative brief: Explain how this book gives readers the edge when pursuing their goals

Other E-Commerce: Flash-sale sites were very big in 2013, when I freelanced for Choxi. Creative brief: Describe each item as if you were a friend enthusing about his/her latest acquisition. Tone: Friendly, real, slightly over-the-top

Ye Olde Print Catalogs: Pre-freelance, I was a senior promotional copywriter at Bookspan, LLC, parent company of The Book-of-the-Month Clubs. Creative brief: Explain how this book is better than similar ones we offered last month. Tone: Various, geared to appeal to very distinct target audiences

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