Print Catalog & E-Commerce Product Copy

Print Catalog

Pre-freelance, I was a senior promotional copywriter at Bookspan, LLC, parent company of The Book-of-the-Month Clubs. Creative brief: Explain how this book is better than similar ones we offered last month. Tone: Various, geared to appeal to very distinct target audiences

E-Commerce

Flash-sale sites were very big in 2013, when I freelanced for Choxi. Creative brief: Describe each item as if you were a friend enthusing about his/her latest acquisition. Tone: Friendly, real, slightly over-the-top